This post is about brands and products that I think are underrated, underestimated, or just not as well known as they should be. They’re not necessarily small indie brands and this is not a hipster post. It’s just about things I think you should look into. Last thing to consider is that products and brands may be well known in one part of the world but not in another.
The first brand I’d like to draw some attention to is Palmer’s. It’s a brand you can find in most drugstores in Australia and they specialise in skin care. It’s not necessarily unknown, but I almost never hear people talk about it. The cocoa body butter included in the photo above is wonderful, smells nice, and is really moisturising. In terms of affordable skincare, look into Palmer’s the next time you’re considering a purchase. I use their exfoliator, body butter, and they used to make the best lightweight moisturiser I’ve ever tried.
Geek Chic Cosmetics is one of my all-time favourite indie brands. Their solid perfumes are some of the very few perfumes I actually like. They’re not overpowering and they don’t stink up the entire house. Furthermore, they make my favourite powder foundation. It’s in the shade Kahlan and I’ll have to re-purchase it soon. They’ve also got a great body lotion that references Silence of the Lambs, which is amazing. They’re mostly known for their eyeshadows, which come in geek themed collections. As a bonus, the brand is cruelty free and at least mostly vegan.
SkinFood is a great Korean brand that never seems to get much attention in the west. They make my favourite eyebrow powder, the gummibear shaped hand cremes I rave about, and some truly awesome skincare products. If you love cute packaging, high quality products, and like brands that try new things – then SkinFood is for you.
TonyMoly – this is a brand you’ve probably heard of. However, it seems to be underestimated by most people I’ve chatted to. This brand makes a mind-blowingly good liquid eyeliner for like 10 dollars. Their steam balm in their egg pore series is one of the best products I’ve tried when it comes to fighting blackheads. Furthermore, their Pokémon themed collaboration that you can still find in a lot of online k beauty retailers was really good. The Psyduck cheese firming cream contains gruyere (seriously) and can be used on your body and face. I typically use it on my legs after shaving and it has been really helpful.
Innisfree – Innisfree is my holy grail skincare brand. If I was only allowed to use one brand for all of my skincare, then it would be Innisfree. They are famous for combining natural ingredients with scientific innovation and the result is gorgeous. In addition to their skincare they also have innovative products in haircare and some really solid makeup products. Their no sebum compact powders are perfect in humid climates.
Guerlain – You’ve probably heard of this brand. However, very few people seem to actually purchase things from them. Out of all the luxury brands, Guerlain is the one given the least attention in comparison to how good the brand really is. I’ve been a fan of their Rogue G de Guerlain lipsticks for years and currently use a light-medium coverage foundation from them. I’ve never tried a Guerlain product that I found lacking in quality, the only time a product hasn’t worked for me was when it was made with a pink undertone in mind.
Paint – I’ve only ever seen this brand in one Terry White’s. It’s honestly on par with OPI in terms of quality even though their range is a bit smaller. I remember buying 5 bottles of nail polish for 10 dollars and not a single one of them disappointed me. The shade I’m showing in the photo above was simply called ‘red’. This means that it’s hard to search for the brand online since both the brand name and shade names are really generic. If you have a Terry White Chemist near you, see if they carry this brand.
BH Cosmetics Galaxy Palette – I don’t know enough about BH Cosmetics to be able to recommend the brand as a whole. However, their galaxy themed palette is heaps of fun. It’s great for creating unusual looks and the colours can be used both wet and dry. If you’re looking for a fun palette that’s really affordable, check this one out.