If you’re into K-beauty, it can be kind of difficult to navigate the issue of animal testing. This post is about brands that do not test their products on animals, but it is not a requirement that they are also vegan. If you’re looking at vegan products, you’re probably better off checking the individual ingredients lists for products sold by these brands.
However, regardless of whether you’re an exclusively cruelty free makeup user, or just prefer cruelty free brands, you’ll probably be happy to know that South Korea is working on phasing out animal testing over the next year or two. Another issues is that it is uncertain whether or not some of these brands test on animals in China. The thing is, China requires that products that are physically sold in the country are tested on animals before they can be sold to humans, but the same requirement does not appear to exist for products that can be bought online only.
Furthermore, please be aware that this list might not be perfect since it primarily relies on secondary sources (in English) and that there may be brands out there that are cruelty free but not represented on this list. This list aims to serve as a way for you to narrow it down to a handful of brands that you can then look into further to ensure that they meet your standards for what you consider cruelty free. If you do notice any discrepancies on the list, please let me know.
According to Style Story (an Australian K-beauty site/store), the following brands do not test on animals: Etude House, Hera, Innisfree, IOPE, Klairs, Leaders, Mizon, COSRX, It’s Skin, I Am Sorry Just Cleansing, Thank You Farmer and ISNTree.
There are a few more brands that are dedicated to being cruelty free: RE:P, Aritaum, DR Jart+, Espoir, Laneige, Mamonde, Pony Effect, SanDa Wa (labelled by the Leaping Bunny Standard), and Sulwhasoo. These and other brands are listed by the blog Wildwood and Sage as being cruelty free.
Brands with no info available according to Korean Beauty Blog: Clio, Holika Holika, SkinFood, Nature Republic, The Saem, TonyMoly.